Ideas for Designing Seasonal Product Labels
One of the most important aspects of any business is making it easy for customers to purchase products. This is especially true during the holidays when people are shopping for gifts. One way that you can make this process easier is by designing seasonal product labels.
Which Seasons Deserve Seasonal Product Labels?
While the winter holidays come to mind, all four seasons offer a chance to market seasonal products. We can start with the holidays themselves as shown below:
- Winter: Christmas, Hanukkah, and Kwanzaa
- Spring: Easter and Mother's Day
- Summer: Fourth of July, Father's Day
- Fall: Halloween and Thanksgiving
However, we can go beyond the holidays and design labels that represent the changing of the seasons.
- Winter: Snowmen, sledding, and hot cocoa
- Spring: Flowers blooming, rabbits hopping in fields, bees buzzing around flowers
- Summer: Fireworks, picnics by a lake with friends or family (think watermelon!), grilling, weddings, and beach trips
- Fall: Pumpkins, apples, harvest time, and the changing of the leaves
Benefits of Using Seasonal Product Labels
There are many benefits to designing seasonal labels. For starters, a seasonal label can make an ordinary product more gift-worthy. Would you rather receive a bar of soap with a generic label or one that has a festive design?
Having seasonal labels on your products sets your brand apart from competitors. For instance, let's say your company sells coffee. You could have a Christmas label to help sell holiday-themed coffees and then switch back for the rest of the year.
Seasonal labels also help you create an emotional connection with potential customers. When people are shopping for gifts at certain times of the year, they'll be looking for something that is appropriate to the season. A seasonal label will make it easier to find gifts if you have them on your products.
Label Design Tips
Keep your products consistent by matching the design of seasonal labels from year to year. This helps customers associate certain times of the year with your company and makes it easier for them to find gifts when they need them.
Use color palettes to represent a holiday season: Christmas colors (red and green), Easter colors (pink and light blue), patriotic colors (red, white, and blue), etc.
Avoid making your designs too busy or crowded with images. If you have a lot of ideas it's best to create a few different designs and present them as options.
Don't lose sight of your branding, however. The design of the label should still include your company logo and other branding elements.
Make sure that seasonal labels are big enough to stand out on a shelf or at marketplaces like Amazon. Consider making them bigger so they're more noticeable for customers who may be in a hurry, looking around for gifts to buy.
Use a quality color label printer and label stock to create your seasonal labels. Having your own in-house color label printer allows you to create labels as needed and easily change designs without having to order new labels from a third-party provider.
DuraFast Label Company has everything you need to bring label production in-house so you can print traditional and seasonal labels whenever you need them.